PRESENTATION SLIDES 

SFWW - High Performance Sales

Sales is your guide to success. Identify your customer's problems & the best ways to communicate your solutions, and you WIN!!!

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 About Robert Naini,

Your Spray Foam Advisor

 

Robert Naini is a leading expert in the spray foam insulation industry, with more than two decades of experience with building science, building codes, and business strategy. With a degree in Mechanical Engineering and an MBA, Robert combines technical expertise with real-world business insights to help SPF contractors improve profitability and scale their operations.


As the owner of Spray Foam Advisor, Robert specializes in training and coaching for SPF contractors, focusing on bidding jobs, sales strategies, and identifying target customers. He is widely recognized for his deep understanding of building science and his ability to simplify complex concepts, making them actionable for contractors at every level.

Through his training programs, consulting, and industry presentations, Robert has helped countless contractors reduce costly mistakes, streamline operations, and increase profit margins. Whether guiding contractors on pricing strategies, marketing tactics, or field operations, his mission is to equip businesses with the tools and knowledge they need to succeed in a competitive market.


With a passion for education and a commitment to industry excellence, Robert continues to be a trusted resource for SPF professionals looking to take their businesses to the next level.

I have ten years in foam sales and installation and one of the best things that every happened to me was becoming aquatinted with Robert Naini.  On more than a few occasions a letter, conversation or a quick email from Rob saved me or my clients money and time.  In the foam world there are no peers to Rob when it comes to solving building science or building code questions!  To this point, with zero exceptions, Rob has overcome every challenge I have thrown his way… just ask the poor code folks who had to apologize to me or my clients when they changed their decision!

Tom Decker

Chicago Green Insulation


Spray Foam Advisor, LLC  |  © 2014 – 2025 All Rights Reserved

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